Blue Ocean commissioned Wish Design Solutions to create a brand for their new startup business. Blue Ocean provides surf guiding and lessons in Bali. The logo had to reflect the high level of expertise the instructors bring to each lesson and their unique local knowledge of the best surf locations that sets them apart from their competitors. The finished logo mark draws inspiration from the shape of rolling waves. The curve of the wave is created using surf boards. The movement conveys the excitement of learning to surf and the trill of catching a big wave in a great holiday location. Influenced by tropical ocean colours, the brand colours comprise of warm blue tones and classic black. Black highlights that the instructors put safety first, whilst ensuring you have a fantastic holiday experience.